About Us



9 Years of military service (1990 to 1999. Part time National Guard, MP Squad Leader)

6 Years of public service (1993 to 1999. Full time Corrections Officer/Deputy Sheriff)

10 Years of Sales and Marketing Success ( 1999 to 2009. Sales Professional (#1 Rep in revenue), Sales Mgr. ( from $3M to $8M in 3 years)  Sales VP ($9M to $20M in one year)

5+ Years of Entrepreneurial Success ($2M Start-up in 2009, sold business in 2011, Started new company consulting with Entrepreneurs and their leadership teams.  In Early 2014 founded Traction INC. to focus Full time as one of 65 Professional EOS®  Implementers nationally)

Chris Hallberg and Gino Wickman

EOS® Creator Gino Wickman and Chris at the EOS Quarterly Collaborative Exchange in Detroit, MI.



When you make the decision to be a great company, you need a strong implementer that can handle all of the very real challenges that come with change. The best very Implementers “Enter the Danger” and tackle issues head on.


You know your company, it’s people, their egos, and it’s challenges.  Getting everybody on the same page without a proven system implemented is EXTREMELY difficult. That’s why roughly 95% of Businesses fail in the first 5 years.


This transformational system, along with the right guidance can make your journey to mastery of the 6 six key components of your business be very simple and rewarding to implement.  When everybody puts the company first, and get’s to work, EOS® not only provides great financial outcomes due to increased Business Execution (Traction® .), this experience also strengthens great business relationships that endure.


Sometimes the truth is difficult to face. This is where having someone very experienced and comfortable with potentially uncomfortable situations and conflict makes all the difference.  Chris believes that the right answer is almost always In the room, you just have to know how to get it out.


The very best session work, followed up with actionable tools that provide INSTANT TRACTION with lasting results. Chris has a mid session phone review with his clients, and is always available for questions or counsel.



8 Years of Strategic Leadership Experience (Regional commercial real estate firm sold to CBRE in 1997, privately-owned hospitality and real estate holding company, regional entrepreneur services

12 Years of Entrepreneurial Success (1998 to 2010. Owner/operator of businesses in the recreation, hospitality and consulting sectors)

6 Years of Business Coaching & Consulting (2011-Current)


Christy is a business builder, soulful strategist, quick study and inspired problem solver. She is passionate in the pursuit of real results and conscious leadership.


For 25 years, Christy’s perpetual energy and entrepreneurial fortitude has helped organizations embrace change, improve culture and drive performance. Her insight and deep commitment penetrate the heart and soul of those organizations who seek her counsel for the purpose of accelerating growth, driving meaningful outcomes, and improving organizational health.


Christy’s success stems from her ability to navigate her clients through a variety of disciplines—strategic planning, organizational and operational effectiveness, business development and strategic communications—to achieve tangible results. She is an experienced EOS Implementer, bringing a complete set of simple concepts and practical tools designed to help leadership teams clarify, simplify and achieve their vision.


Raised in an entrepreneurial household, Christy has owned and operated three businesses in the recreation, hospitality and consulting sectors. Originally from Minnesota, Christy now calls Denver, Colorado home. She graduated with a BS from Colorado State University and completed her Masters in Management at the College of St. Scholastica with a focus on Change Leadership.

EOS® Implementor

Chris and Christy have experienced much in their dynamic careers.  When you have been tested like they have, you gain a unique people perspective, not easily found everyday in business. Couple that perspective with humble confidence, a great sense of humor, and an inspirational personality, and you’ve got a rock solid team to lean on.

What clients are saying about working with Traction Inc.

Find out what other clients are are saying about working with Traction Inc.