8 Years of Strategic Leadership Experience (Regional commercial real estate firm sold to CBRE in 1997, privately-owned hospitality and real estate holding company, regional entrepreneur services
21 Years of Entrepreneurial Success (Founded Guide Studio, a Cleveland-based wayfinding, branding and communications firm that she still owns but no longer runs day-to-day)
3+ Years of Business Training, Coaching & Consulting (including Entrepreneurs’ Organization Accelerator Trainer)
Rachel is a secret weapon, agent of change, energetic facilitator and overall badass (says her clients). She is committed to meeting entrepreneurs where they are in their journey to make the concepts and tools accessible while bringing sanity and scalability to their business.
Having started her business at age 25, Rachel has been through it all, honing her business survival skills with a sharp focus on intentional growth and creative, visionary solutions to business and personal challenges.
These experiences, paired with the EOS methodology, provide a wealth of tools and perspectives to aid owners of emerging businesses* in their entrepreneurial journey. She expertly right-sizes the content to meet businesses where they are while staying true to the EOS process. Her experience as a global Accelerator Trainer using the Rockefeller Habits enhances her ability to explain and demonstrate concepts and make them immediately applicable to her clients.
Rachel is not afraid to ask the tough questions and help teams navigate the complexity of relationships and miscommunications, She pushes people beyond their comfort zone within the space of safety and support, helping them achieve what they didn’t think was possible.
Rachel frequently draws from her 20+ years in branding and wayfinding. She views branding as the foundation for successful business vision and values and guides her clients to think deeply on their culture, positioning and goals. Additionally, she leverages her work as a wayfinding consultant to help entrepreneurs find their way toward reaching their goals with authenticity and intentionality.
Raised by teacher parents, Rachel has an insatiable quest for learning. She graduated with a BFA from Kent State University and has pursued additional instruction at DeVry University and the Gestalt Institute of Cleveland and is a trained facilitator. She is currently writing “The Wayward Entrepreneur’s Guidebook,” a reference manual for surviving the entrepreneurial trek. Originally from Ohio, Rachel and her husband and son pursued their love of the mountains and new adventures and relocated to Colorado in 2018. Learn more about Rachel at rachelbizguide.com.
*Rachel’s sweet spot is working with businesses between $250,000 and $3 million in revenues.